Incorporating social login to your checkout page makes it a user-friendly and quick registration gimmick tool. Social Login uses existing login details from a social network service such as Facebook, Google+, or Instagram to sign up to a third-party website instead of creating a new account solely for that website. Out of abounding social network options, every mobile user is on at least 4 or 5 platforms. 38% of millennials think social login is necessary, and overall, 77% consider it a vital registration solution. For them, it reduces the extra efforts of registration.
Some of the key advantages of incorporating social login options on your eCommerce checkout page include more and effortless registration, adds email subscribers for newsletters, versed profile data, and many more. Let me draw your attention to how this happens with social login incorporation on the eCommerce checkout page.
Benefits of Social Login:
1. More and effortless registrations:
Checkout is a long and tedious process. The lengthy form filling is annoying and boring. Providing social login to users will let them do the quick sign-up in one single click. Every user who is doing online shopping from an eCommerce store is probably using a social media network. Allow them to login through their existing Facebook or Google+ and amplify the number of registration.
2. Verified emails:
Social media login gives you well versed verified information. Objectively, This is a blind play. You can either get a verified, authentic email address or a fake one. According to statistics, 88% of users fail to input the correct information. Hence, the data can’t be used for any other purpose. But most of the users are verified by Google, Facebook, or Twitter. This will save you from online fraud.
Also Read: 6 Effective Ways to Build and Grow your Email List
3. Targeted Marketing:
A thrust is observed in the eCommerce business with email marketing strategies. Who knows it better than an OpenCart eCommerce store owner? Gathered email addresses and other customer data can be used to form the right email marketing strategies to attract more buyers and increase retention. Social login helps you grow your business.
4. Reduce abandoned cart and improve conversion:
Adding to the benefits of social login is it can become a significant contributor to reducing abandoned carts on your OpenCart store. Social login will do this in two ways:
i. Firstly, it offers a quick sign-up that will motivate users to register for your OpenCart website
ii. Secondly, it provides an email address that can be used to send a followup email to the customers having products in their cart or wishlist.
You can always create a FOMO while sending a strategic email.
Integrate Checkout page with Social Loginizer
A checkout page module provides two or three social login options, mainly Google, Facebook, or PayPal.For B2B and B2C social login, platforms will be different like – B2B will prefer PayPal login, LinkedIn Login, etc. B2C customers will prefer Facebook, Twitter, Amazon, etc.
87% of consumers reported that they are aware of social login options. 52% have used it to register, and it has improved their customer experience. 65% say they’re more likely to return to a website that automatically signs them in with their social credentials.
Knowband offers the Social Loginizer module which helps you integrate your checkout page with more than 10 social network platforms by adding Client API and server details. One of the major benefits of the social login is that it makes the log in process simple and easy. Social Loginizer Module is available for OpenCart, PrestaShop, Magento, and Magento 2 stores.
Social Loginizer for Magento 2
One Page Checkout for your eCommerce store
One Page Checkout module helps to convert the default multi-step checkout process of your OpenCart store to One Page Checkout. It focuses on improving your customers’ check-out experience; also, it promotes your conversion by encouraging quick and hassle-free check-out.
The Single Page Checkout module allows guest checkout, Facebook, Google, and PayPal Login, checkout fields customization, multiple shipping services, and payment methods support, layout and design customization, and much more. It is GDPR compliant, compatible, allows admin to see the statistical reports for cart abandonment.
The Single Page Checkout module is available for PrestaShop, OpenCart, Magento and Magento 2.
OpenCart One Page Checkout Pro
Conclusion
Optimize your eCommerce store with these end-user modules. There are many more striking features of One Page Checkout module, which makes it a must-have plugin for your OpenCart store to boost your sales.
